MCP server for the Google Tag Manager API v2: containers, workspaces, tags, triggers, publishing.
To add Google Tag Manager MCP to Claude, run the install command below or copy the ready-made config for Claude Code, Claude Desktop, Cursor and VS Code further down. Restart your client after adding it and its tools show up in your next conversation. It needs 9 environment variables, listed below.
Install
npx -y mcp-google-tagmanager@1.3.1Environment variables
GOOGLE_TAGMANAGER_CLIENT_IDSet in your MCP configGOOGLE_TAGMANAGER_CLIENT_SECRETSet in your MCP configGOOGLE_TAGMANAGER_REFRESH_TOKENSet in your MCP configGOOGLE_TAGMANAGER_ACCESS_TOKENSet in your MCP configGOOGLE_TAGMANAGER_OAUTH_PORTSet in your MCP configGOOGLE_TAGMANAGER_API_BASESet in your MCP configGOOGLE_TAGMANAGER_TIMEOUT_MSSet in your MCP configGOOGLE_TAGMANAGER_MAX_RETRIESSet in your MCP configGOOGLE_TAGMANAGER_MIN_INTERVAL_MSSet in your MCP configInstall with your client
claude mcp add google-tag-manager --env GOOGLE_TAGMANAGER_CLIENT_ID=<YOUR_GOOGLE_TAGMANAGER_CLIENT_ID> --env GOOGLE_TAGMANAGER_CLIENT_SECRET=<YOUR_GOOGLE_TAGMANAGER_CLIENT_SECRET> --env GOOGLE_TAGMANAGER_REFRESH_TOKEN=<YOUR_GOOGLE_TAGMANAGER_REFRESH_TOKEN> --env GOOGLE_TAGMANAGER_ACCESS_TOKEN=<YOUR_GOOGLE_TAGMANAGER_ACCESS_TOKEN> --env GOOGLE_TAGMANAGER_OAUTH_PORT=<YOUR_GOOGLE_TAGMANAGER_OAUTH_PORT> --env GOOGLE_TAGMANAGER_API_BASE=<YOUR_GOOGLE_TAGMANAGER_API_BASE> --env GOOGLE_TAGMANAGER_TIMEOUT_MS=<YOUR_GOOGLE_TAGMANAGER_TIMEOUT_MS> --env GOOGLE_TAGMANAGER_MAX_RETRIES=<YOUR_GOOGLE_TAGMANAGER_MAX_RETRIES> --env GOOGLE_TAGMANAGER_MIN_INTERVAL_MS=<YOUR_GOOGLE_TAGMANAGER_MIN_INTERVAL_MS> -- npx -y mcp-google-tagmanager@1.3.1
Run this in a terminal to add the server to Claude Code.
What this does
Google Tag Manager MCP exposes a set of tools to Claude over the Model Context Protocol. After you add it to claude_desktop_config.json (snippet above) and restart Claude Desktop, those tools become callable inside any conversation.
Requirements
This server needs the following environment variables to be set before it can run:
GOOGLE_TAGMANAGER_CLIENT_ID GOOGLE_TAGMANAGER_CLIENT_SECRET GOOGLE_TAGMANAGER_REFRESH_TOKEN GOOGLE_TAGMANAGER_ACCESS_TOKEN GOOGLE_TAGMANAGER_OAUTH_PORT GOOGLE_TAGMANAGER_API_BASE GOOGLE_TAGMANAGER_TIMEOUT_MS GOOGLE_TAGMANAGER_MAX_RETRIES GOOGLE_TAGMANAGER_MIN_INTERVAL_MS
Set these via the env object in your MCP config (see claude_desktop_config.json snippet above).
Frequently asked questions
How do I install Google Tag Manager MCP?
Run the Claude Code command in the install section to add Google Tag Manager MCP to Claude Code, or copy the ready-made config for your client from the install section on this page. Restart your client afterwards and the tools appear in your next conversation.
Which clients work with Google Tag Manager MCP?
This page carries setup and config for Claude Code, Claude Desktop, Cursor and VS Code. Any other MCP client that accepts a standard server config can connect to Google Tag Manager MCP as well.
Does Google Tag Manager MCP need an API key?
Yes. Before it can run, set these environment variables: GOOGLE_TAGMANAGER_CLIENT_ID, GOOGLE_TAGMANAGER_CLIENT_SECRET, GOOGLE_TAGMANAGER_REFRESH_TOKEN, GOOGLE_TAGMANAGER_ACCESS_TOKEN, GOOGLE_TAGMANAGER_OAUTH_PORT, GOOGLE_TAGMANAGER_API_BASE, GOOGLE_TAGMANAGER_TIMEOUT_MS, GOOGLE_TAGMANAGER_MAX_RETRIES, GOOGLE_TAGMANAGER_MIN_INTERVAL_MS. They go in the env block of your MCP config.
Imported from the Official MCP Registry. The details above come from the registry entry; the maker can claim this listing to correct them, add docs, and see its traffic.
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