Full Google Ads, Analytics & Tag Manager lifecycle MCP for AI agents — 57 tools.
To add ainative-gtm-mcp to Claude, run the install command below or copy the ready-made config for Claude Code, Claude Desktop, Cursor and VS Code further down. Restart your client after adding it and its tools show up in your next conversation. It needs 3 environment variables, listed below.
Install
npx -y @ainative/gtm-mcp@0.4.2Environment variables
GOOGLE_ADS_DEVELOPER_TOKENSet in your MCP configGOOGLE_ADS_CUSTOMER_IDSet in your MCP configGTM_SERVICE_ACCOUNT_KEY_PATHSet in your MCP configInstall with your client
claude mcp add ainative-gtm --env GOOGLE_ADS_DEVELOPER_TOKEN=<YOUR_GOOGLE_ADS_DEVELOPER_TOKEN> --env GOOGLE_ADS_CUSTOMER_ID=<YOUR_GOOGLE_ADS_CUSTOMER_ID> --env GTM_SERVICE_ACCOUNT_KEY_PATH=<YOUR_GTM_SERVICE_ACCOUNT_KEY_PATH> -- npx -y @ainative/gtm-mcp@0.4.2
Run this in a terminal to add the server to Claude Code.
What this does
ainative-gtm-mcp exposes a set of tools to Claude over the Model Context Protocol. After you add it to claude_desktop_config.json (snippet above) and restart Claude Desktop, those tools become callable inside any conversation.
Requirements
This server needs the following environment variables to be set before it can run:
GOOGLE_ADS_DEVELOPER_TOKEN GOOGLE_ADS_CUSTOMER_ID GTM_SERVICE_ACCOUNT_KEY_PATH
Set these via the env object in your MCP config (see claude_desktop_config.json snippet above).
Frequently asked questions
How do I install ainative-gtm-mcp?
Run the Claude Code command in the install section to add ainative-gtm-mcp to Claude Code, or copy the ready-made config for your client from the install section on this page. Restart your client afterwards and the tools appear in your next conversation.
Which clients work with ainative-gtm-mcp?
This page carries setup and config for Claude Code, Claude Desktop, Cursor and VS Code. Any other MCP client that accepts a standard server config can connect to ainative-gtm-mcp as well.
Does ainative-gtm-mcp need an API key?
Yes. Before it can run, set these environment variables: GOOGLE_ADS_DEVELOPER_TOKEN, GOOGLE_ADS_CUSTOMER_ID, GTM_SERVICE_ACCOUNT_KEY_PATH. They go in the env block of your MCP config.
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