Per-URL SEO verdicts from GSC, GA4, Matomo, Clarity, AI citations: refresh/expand/merge/kill.
To add SEO Performance MCP to Claude, run the install command below or copy the ready-made config for Claude Code, Claude Desktop, Cursor and VS Code further down. Restart your client after adding it and its tools show up in your next conversation. It needs 14 environment variables, listed below.
Install
npx -y @automatelab/seo-performance-mcp@1.0.1Environment variables
GSC_SERVICE_ACCOUNT_JSONSet in your MCP configGSC_SITE_URLSet in your MCP configMATOMO_URLSet in your MCP configMATOMO_TOKENSet in your MCP configMATOMO_SITE_IDSet in your MCP configGA4_PROPERTY_IDSet in your MCP configGA4_SERVICE_ACCOUNT_JSONSet in your MCP configCLARITY_PROJECT_IDSet in your MCP configCLARITY_API_TOKENSet in your MCP configPOSTS_SITEMAP_URLSet in your MCP configPOSTS_LISTSet in your MCP configGHOST_ADMIN_API_URLSet in your MCP configGHOST_ADMIN_API_KEYSet in your MCP configCITATION_INTELLIGENCE_URLSet in your MCP configInstall with your client
claude mcp add seo-performance --env GSC_SERVICE_ACCOUNT_JSON=<YOUR_GSC_SERVICE_ACCOUNT_JSON> --env GSC_SITE_URL=<YOUR_GSC_SITE_URL> --env MATOMO_URL=<YOUR_MATOMO_URL> --env MATOMO_TOKEN=<YOUR_MATOMO_TOKEN> --env MATOMO_SITE_ID=<YOUR_MATOMO_SITE_ID> --env GA4_PROPERTY_ID=<YOUR_GA4_PROPERTY_ID> --env GA4_SERVICE_ACCOUNT_JSON=<YOUR_GA4_SERVICE_ACCOUNT_JSON> --env CLARITY_PROJECT_ID=<YOUR_CLARITY_PROJECT_ID> --env CLARITY_API_TOKEN=<YOUR_CLARITY_API_TOKEN> --env POSTS_SITEMAP_URL=<YOUR_POSTS_SITEMAP_URL> --env POSTS_LIST=<YOUR_POSTS_LIST> --env GHOST_ADMIN_API_URL=<YOUR_GHOST_ADMIN_API_URL> --env GHOST_ADMIN_API_KEY=<YOUR_GHOST_ADMIN_API_KEY> --env CITATION_INTELLIGENCE_URL=<YOUR_CITATION_INTELLIGENCE_URL> -- npx -y @automatelab/seo-performance-mcp@1.0.1
Run this in a terminal to add the server to Claude Code.
What this does
SEO Performance MCP exposes a set of tools to Claude over the Model Context Protocol. After you add it to claude_desktop_config.json (snippet above) and restart Claude Desktop, those tools become callable inside any conversation.
Requirements
This server needs the following environment variables to be set before it can run:
GSC_SERVICE_ACCOUNT_JSON GSC_SITE_URL MATOMO_URL MATOMO_TOKEN MATOMO_SITE_ID GA4_PROPERTY_ID GA4_SERVICE_ACCOUNT_JSON CLARITY_PROJECT_ID CLARITY_API_TOKEN POSTS_SITEMAP_URL POSTS_LIST GHOST_ADMIN_API_URL GHOST_ADMIN_API_KEY CITATION_INTELLIGENCE_URL
Set these via the env object in your MCP config (see claude_desktop_config.json snippet above).
Frequently asked questions
How do I install SEO Performance MCP?
Run the Claude Code command in the install section to add SEO Performance MCP to Claude Code, or copy the ready-made config for your client from the install section on this page. Restart your client afterwards and the tools appear in your next conversation.
Which clients work with SEO Performance MCP?
This page carries setup and config for Claude Code, Claude Desktop, Cursor and VS Code. Any other MCP client that accepts a standard server config can connect to SEO Performance MCP as well.
Does SEO Performance MCP need an API key?
Yes. Before it can run, set these environment variables: GSC_SERVICE_ACCOUNT_JSON, GSC_SITE_URL, MATOMO_URL, MATOMO_TOKEN, MATOMO_SITE_ID, GA4_PROPERTY_ID, GA4_SERVICE_ACCOUNT_JSON, CLARITY_PROJECT_ID, CLARITY_API_TOKEN, POSTS_SITEMAP_URL, POSTS_LIST, GHOST_ADMIN_API_URL, GHOST_ADMIN_API_KEY, CITATION_INTELLIGENCE_URL. They go in the env block of your MCP config.
Imported from the Official MCP Registry. The details above come from the registry entry; the maker can claim this listing to correct them, add docs, and see its traffic.
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Claim this listing to see its traffic, fix details yourself, and skip the review queue on future updates.
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