Google E-commerce (GA4, Search Console, Merchant Center, Ads) MCP Server
API key requiredMulti-client read and controlled write (off by default): GA4, GSC, Merchant, GTM, ad platforms.
To add Google E-commerce (GA4, Search Console, Merchant Center, Ads) to Claude, run the install command below or copy the ready-made config for Claude Code, Claude Desktop, Cursor and VS Code further down. Restart your client after adding it and its tools show up in your next conversation. It needs 8 environment variables, listed below.
Install
uvx google-ecommerce-mcp@0.6.0Environment variables
GA4_PROPERTY_IDSet in your MCP configGSC_SITE_URLSet in your MCP configMERCHANT_ACCOUNT_IDSet in your MCP configGTM_CONTAINER_IDSet in your MCP configPAGESPEED_API_KEYSet in your MCP configGEM_CLIENTSet in your MCP configGEM_WRITESet in your MCP configGOOGLE_TOKEN_FILESet in your MCP configInstall with your client
claude mcp add google-e-commerce-ga4-search-console-merchant-center-ads --env GA4_PROPERTY_ID=<YOUR_GA4_PROPERTY_ID> --env GSC_SITE_URL=<YOUR_GSC_SITE_URL> --env MERCHANT_ACCOUNT_ID=<YOUR_MERCHANT_ACCOUNT_ID> --env GTM_CONTAINER_ID=<YOUR_GTM_CONTAINER_ID> --env PAGESPEED_API_KEY=<YOUR_PAGESPEED_API_KEY> --env GEM_CLIENT=<YOUR_GEM_CLIENT> --env GEM_WRITE=<YOUR_GEM_WRITE> --env GOOGLE_TOKEN_FILE=<YOUR_GOOGLE_TOKEN_FILE> -- uvx google-ecommerce-mcp@0.6.0
Run this in a terminal to add the server to Claude Code.
What this does
Google E-commerce (GA4, Search Console, Merchant Center, Ads) exposes a set of tools to Claude over the Model Context Protocol. After you add it to claude_desktop_config.json (snippet above) and restart Claude Desktop, those tools become callable inside any conversation.
Requirements
This server needs the following environment variables to be set before it can run:
GA4_PROPERTY_ID GSC_SITE_URL MERCHANT_ACCOUNT_ID GTM_CONTAINER_ID PAGESPEED_API_KEY GEM_CLIENT GEM_WRITE GOOGLE_TOKEN_FILE
Set these via the env object in your MCP config (see claude_desktop_config.json snippet above).
Frequently asked questions
How do I install Google E-commerce (GA4, Search Console, Merchant Center, Ads)?
Run the Claude Code command in the install section to add Google E-commerce (GA4, Search Console, Merchant Center, Ads) to Claude Code, or copy the ready-made config for your client from the install section on this page. Restart your client afterwards and the tools appear in your next conversation.
Which clients work with Google E-commerce (GA4, Search Console, Merchant Center, Ads)?
This page carries setup and config for Claude Code, Claude Desktop, Cursor and VS Code. Any other MCP client that accepts a standard server config can connect to Google E-commerce (GA4, Search Console, Merchant Center, Ads) as well.
Does Google E-commerce (GA4, Search Console, Merchant Center, Ads) need an API key?
Yes. Before it can run, set these environment variables: GA4_PROPERTY_ID, GSC_SITE_URL, MERCHANT_ACCOUNT_ID, GTM_CONTAINER_ID, PAGESPEED_API_KEY, GEM_CLIENT, GEM_WRITE, GOOGLE_TOKEN_FILE. They go in the env block of your MCP config.
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