The complete open-source SEO data stack for AI agents: 7 sources, 86 tools, one MCP server
To add seo-stack-mcp to Claude, run the install command below or copy the ready-made config for Claude Code, Claude Desktop, Cursor and VS Code further down. Restart your client after adding it and its tools show up in your next conversation. It needs 16 environment variables, listed below.
Install
uvx seo-stack-mcp@0.2.0Environment variables
GOOGLE_APPLICATION_CREDENTIALSSet in your MCP configSEO_STACK_OAUTH_CLIENTSet in your MCP configGA4_PROPERTY_IDSet in your MCP configGSC_SITE_URLSet in your MCP configADSENSE_ACCOUNT_IDSet in your MCP configADSENSE_CURRENCYSet in your MCP configBING_WEBMASTER_API_KEYSet in your MCP configBING_SITE_URLSet in your MCP configCLARITY_API_TOKENSet in your MCP configGOOGLE_ADS_DEVELOPER_TOKENSet in your MCP configGOOGLE_ADS_CLIENT_IDSet in your MCP configGOOGLE_ADS_CLIENT_SECRETSet in your MCP configGOOGLE_ADS_REFRESH_TOKENSet in your MCP configGOOGLE_ADS_CUSTOMER_IDSet in your MCP configGOOGLE_ADS_LOGIN_CUSTOMER_IDSet in your MCP configOPENPAGERANK_API_KEYSet in your MCP configInstall with your client
claude mcp add seo-stack --env GOOGLE_APPLICATION_CREDENTIALS=<YOUR_GOOGLE_APPLICATION_CREDENTIALS> --env SEO_STACK_OAUTH_CLIENT=<YOUR_SEO_STACK_OAUTH_CLIENT> --env GA4_PROPERTY_ID=<YOUR_GA4_PROPERTY_ID> --env GSC_SITE_URL=<YOUR_GSC_SITE_URL> --env ADSENSE_ACCOUNT_ID=<YOUR_ADSENSE_ACCOUNT_ID> --env ADSENSE_CURRENCY=<YOUR_ADSENSE_CURRENCY> --env BING_WEBMASTER_API_KEY=<YOUR_BING_WEBMASTER_API_KEY> --env BING_SITE_URL=<YOUR_BING_SITE_URL> --env CLARITY_API_TOKEN=<YOUR_CLARITY_API_TOKEN> --env GOOGLE_ADS_DEVELOPER_TOKEN=<YOUR_GOOGLE_ADS_DEVELOPER_TOKEN> --env GOOGLE_ADS_CLIENT_ID=<YOUR_GOOGLE_ADS_CLIENT_ID> --env GOOGLE_ADS_CLIENT_SECRET=<YOUR_GOOGLE_ADS_CLIENT_SECRET> --env GOOGLE_ADS_REFRESH_TOKEN=<YOUR_GOOGLE_ADS_REFRESH_TOKEN> --env GOOGLE_ADS_CUSTOMER_ID=<YOUR_GOOGLE_ADS_CUSTOMER_ID> --env GOOGLE_ADS_LOGIN_CUSTOMER_ID=<YOUR_GOOGLE_ADS_LOGIN_CUSTOMER_ID> --env OPENPAGERANK_API_KEY=<YOUR_OPENPAGERANK_API_KEY> -- uvx seo-stack-mcp@0.2.0
Run this in a terminal to add the server to Claude Code.
What this does
seo-stack-mcp exposes a set of tools to Claude over the Model Context Protocol. After you add it to claude_desktop_config.json (snippet above) and restart Claude Desktop, those tools become callable inside any conversation.
Requirements
This server needs the following environment variables to be set before it can run:
GOOGLE_APPLICATION_CREDENTIALS SEO_STACK_OAUTH_CLIENT GA4_PROPERTY_ID GSC_SITE_URL ADSENSE_ACCOUNT_ID ADSENSE_CURRENCY BING_WEBMASTER_API_KEY BING_SITE_URL CLARITY_API_TOKEN GOOGLE_ADS_DEVELOPER_TOKEN GOOGLE_ADS_CLIENT_ID GOOGLE_ADS_CLIENT_SECRET GOOGLE_ADS_REFRESH_TOKEN GOOGLE_ADS_CUSTOMER_ID GOOGLE_ADS_LOGIN_CUSTOMER_ID OPENPAGERANK_API_KEY
Set these via the env object in your MCP config (see claude_desktop_config.json snippet above).
Frequently asked questions
How do I install seo-stack-mcp?
Run the Claude Code command in the install section to add seo-stack-mcp to Claude Code, or copy the ready-made config for your client from the install section on this page. Restart your client afterwards and the tools appear in your next conversation.
Which clients work with seo-stack-mcp?
This page carries setup and config for Claude Code, Claude Desktop, Cursor and VS Code. Any other MCP client that accepts a standard server config can connect to seo-stack-mcp as well.
Does seo-stack-mcp need an API key?
Yes. Before it can run, set these environment variables: GOOGLE_APPLICATION_CREDENTIALS, SEO_STACK_OAUTH_CLIENT, GA4_PROPERTY_ID, GSC_SITE_URL, ADSENSE_ACCOUNT_ID, ADSENSE_CURRENCY, BING_WEBMASTER_API_KEY, BING_SITE_URL, CLARITY_API_TOKEN, GOOGLE_ADS_DEVELOPER_TOKEN, GOOGLE_ADS_CLIENT_ID, GOOGLE_ADS_CLIENT_SECRET, GOOGLE_ADS_REFRESH_TOKEN, GOOGLE_ADS_CUSTOMER_ID, GOOGLE_ADS_LOGIN_CUSTOMER_ID, OPENPAGERANK_API_KEY. They go in the env block of your MCP config.
Imported from the Official MCP Registry. The details above come from the registry entry; the maker can claim this listing to correct them, add docs, and see its traffic.
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